MRF Corp Ltd is a subsidiary company of MRF Ltd. It was founded in 1989 as MRF Limited – Speciality Coatings Division (SCD).
MRF Limited - SCD was formed to cater to the growing demand in Industrial and Automotive coatings at that time. In the Automotive coatings business, the company set up franchises across India to provide complete painting solutions for cars.MRF Limited – SCD is one of the earliest companies to introduce Polyurethane (PU) coatings for Industrial and Decorative uses.
In 1993 the company launched its signature product WOODCOAT and entered into decorative paint segment. Following the success of WoodCoat, the company had launched other variants in wood coating segment like FRESHWOOD, TREATWOOD, EEZEEWOOD, WOODSTAINS and MELAMINE.As an innovation the company launched a Premium Multipurpose PU paint METALCOAT and later followed with DUROTHANE and ACRYLIC SUPERFINE.
MRF Limited – Speciality Coatings Division was hived off into a fully owned subsidiary of MRF Limited in the year 2011 as MRF CORP LIMITED, which operates with a brand name MRF VAPOCURE PAINTS.
Later in 2014, the company entered into the wall paint segment with its first decorative wall paint AQUAFRESH . AquaFresh is a PU based wall finish for Interior and Exterior walls. AquaFresh is a super premium offering in this segment. In the year 2018, as an add on to AquaFresh, the company launched ALTURA 2 in 1 Emulsion . Altura is the first emulsion product of MRF Corp Limited and it is a Premium offering in this segment.
To increase the market share in decorative wall paint segment, company launched CAMPUS EXTERIOR EMULSION and VISA INTERIOR EMULSION in year 2019. Campus and Visa cater to the economy wall paint segment. Along with these economy emulsions, to upgrade the market from synthetic enamels the company launched SPECTA PU ENAMEL.
MRF Corp Ltd has its Head Office at Chennai and it has wide distribution reach across India with 7 Regional Sales Offices and 26 sales depots.The major focus of the brand is to supply quality products to discerning customers.